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Master Client Questionnaire
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Core Messaging Questionnaire
Submission information
Submission Number:
20
Created:
Fri, 19 Jun 2026 - 10:31
Describe your typical (target) customers.
What is their age range?: Are they mostly men or women?: Who usually decides whether to buy (e.g. husband or wife)?: Are there other people who influence their buying decisions?: What kind of careers do they have?: What do they do in their spare time (hobbies, interests)?: Do they mostly live in urban or rural areas?: What do they value most in life?: What kind of houses do they have or cars do they drive?: What do they read or engage in for news and their social scene?: Do they fall into a specific religious or political group?: Is what they buy from you a necessity, an investment, or a luxury?:
Customer categories and how they search.
Can your products be broken into categories (by price, style, or target customer)? What are the main categories?: What does your customer want? What's keeping them up at night?: What words/phrases are your customers Googling to solve their problems?:
Describe your customers' needs.
What are they looking for when shopping for a product like yours?: What deeper needs do they satisfy when buying from you?: What kind of person do they aspire to be, or to be seen as?:
What is the big problem you solve for your customers, and the pain points around it?
What is the big problem you solve? What pain point do you resolve?: What physical, tangible thing gets in the way of customers getting what they need?: What keeps customers from solving their problems on their own?: What problem do you want to be known for solving?: How does this problem make your customer feel before meeting you?: What words do they use to express their frustration with this problem?: Why is it fundamentally unfair for customers to be burdened by this problem?:
How does your company come alongside clients to help them overcome their problems?
How does your company come alongside clients to help them?: Have you personally experienced a problem similar to your clients?: When you put yourself in their shoes, what do you feel?: How does your company understand what it is like to experience this problem?:
What things equip you as the most trustworthy company to solve your customer's problems?
Statistics: "We've helped __ people in your situation." / "We've helped people save ___ a year."
Please list the names and contact information of 3 customers we can talk to.
Do you have a personal story of transformation that demonstrates your authority?
What credentials, awards, recognitions, or associations does your company have?
What 3–4 steps can your customers take that lead them to a sale?
What makes your company different from similar businesses, and why do customers choose you over competitors?
What are customers' most frequently asked questions?
What are customers' greatest objections or concerns during the sales process?
Direct CTA: What is your version of "Buy Now"?
Transitional CTA: What intermediate step could a prospect take to stay engaged while weighing their purchase?
How do you make customers' lives better? How would they describe it?
What most defines your company reputation, and how do prospects compare you to competitors?
Memorable customer impressions.
What are customers surprised to find out about your business?: What are customers most impressed by when working with your company?: A year after they use your product, what are customers saying?:
What negative consequences will customers experience if they don't use your product/service, and how will their problems worsen?